I got some in my eye today (because I'm dumb like that). Was topping off a cart, then had an eyelash fall into my eye. Without even thinking (remember, I'm incredibly idiotic in this story) I went to get the lash out of my eye and OMG can I just tell you that PS's "fierce" Riskee is aptly named? The pain and burning was FIERCE let me tell you!!!! I hadn't realized it but rubbing your eye with that on your finger can be risky too!
It hurt so bad I couldn't open my eyes for a good minute. I frantically began searching my bag for eye drops to rinse my eye out with. (With my eyes closed, while screaming. Helen Keller-style Burger King freakout...DH couldn't figure out what the hell was wrong with me.) By the time I found the eye drops, the burning had subsided and I was tearing up but otherwise okay.
Obviously I lived to tell the tale but I do not recommend trying this at home, kids. I am usually fastidious about washing hands after touching any juice - this was just a freak accident moment today and again...I feel so stupid for doing it, I nearly didn't want to share it.

But I got 36mg nic juice on a very thin mucous membrane right smack dab next door to my (3 remaining) brain cells and I think I'm okay.
So the moral of the story? 36mg juice, applied directly to eyeball will not kill you. It will, however, burn like the dickens. I do not recommend replicating this experience.
I used to bleach my hair blonde and I think some of the blonde soaked into my scalp and caused residual brain damage. I have no other explanation for allowing myself to do something so completely stupid!!!!