Jagger, I'm new and not like you...have only owned three mods and knew nothing about a Provari. I purchased one as I had to go to a B&M, read all the info here and decided I would like to see what it's all about. I gotta say, I wouldn't own one had a local shop not had it. Buying online may work for the loyal base, but that much money I would have passed without the tangible aspect of being able to handle it. Once I held it at the shop, I knew I was going to purchase. I do agree maybe they should have offered them online at the same time, but there are plenty of people like me who want to contribute to local mom and pop business. I'm not judging those who decide to go online, everyone should be able to spend their money however they choose, but I happen to like this business decision. One thing for sure, many are passionate about this brand and it will be impossible for them to make everyone happy.