I have some Cinn roll from one on one. The taste is similar to flavor west. However, you are correct. Makes me wonder if some flavorings are diluted before resale. (Just a out loud thought).I ordered some Cinnamon roll from One-on-one flavors. It's straight up Flavor West ! Funny thing is, it's darker and thicker. Also the aroma is a lot stronger. I'm going to order from them or direct from FW when I need more.