An almost balanced article. Of course they work to get in both sides of the equation, but that's to be expected. I'm honestly surprised the numbers were that low. 50,000 isn't a huge amount compared to the total number of smokers. But I do think the strict marketing regulations in the UK are a positive, and would have no problem seeing them adopted here. I'm not a fan of non-smokers picking up vaping to begin with, so limiting and targeting away from the general population is something I'd support.