The thing that sucks is most (if not all) reputable sites use the stock photos which may or may not show the illuminated screen.
Pic from a reviewer of the $27 authentic on fasttech:
With Subtank mini - Authentic Eleaf iStick 40W 2600mAh Temperature Control VW APV Box Mod (Customer Photo): FastTech
Pic from a reviewer of the $27 authentic on fasttech:
With Subtank mini - Authentic Eleaf iStick 40W 2600mAh Temperature Control VW APV Box Mod (Customer Photo): FastTech