I do not understand the merit of this lawsuit and what does paying the damages sought accomplish. How was ASH or the group that ASH represents harmed by the claims made by SE. Are they in a competitive business? Are they consumers of said products and experienced ill effects?
According to SE these are clearly not cigarettes or drugs. Simple recreational devices much like a tobacco pipe.
The purpose of this suit is to make all p/v (E-Cig) sellers and supporters look bad.
They can show people that don't know anything but what they are told by the press.
That the e-cig is bad for you and any claims these people make are lies
Because there is no evidence either way about there benefit or not
And then somebody had to say something stupid on the Howard Stern show about kids looking cool useing e-cigs
THINK BEFORE YOU OPEN YOUR MOUTH ...Something my father always said
It was probably said in jest but everything said about e-cigs is being reported to these people and others of there kind
They will use anything at all to make e-cigs and there supporters look bad so don't give them any more ammo to use against us