Tobacco is the FDA Achilles heel that the SE lawyers pounced on. It has precedent cases. If the court demands a test of an SE cart and finds no tobacco, or not enough tobacco to classify it as the defining factor, as stated by SE attorneys, in it being "a functional equivalent" of a tobacco product - then the tobacco heel becomes the nicotine kick and the FDA still has the ball. FDA sleeps with Big T and Big P. Tobacco goes out and NRT comes in. Touchdown. Waxman gives Tobacco to FDA and judge says it ain't. Touchdown.
The FDA did violate protocol but that's a wrist slap. If the judge says it ain't tobacco... I don't see those legal fees coming back. The 600,000 units add up to how much actual tobacco? 600,000 SE kits at mall prices are $107,400,000! Landed cost: $18,000,000. That's a lot of headroom. Were import tariffs paid on that? How much actually got jacked? That could trip up their case. Maybe it's a last ditch money grab by SE with a lawyer who found one pressure point to squeeze. The stakes are high for everyone but the outcome may not really change anything.
The lawyers may be holding a clip with one shell that they hope won't miss, but is this the target? A 600,000 pound Gorilla that will want revenge? Tobacco is not the magic bullet.
We know, in the end, it's not about tobacco or nrt, it's about free choice, free market - freedom.
And that's something any monkey already knows. And if they don't someone has to let them in on it.
Guess who that is. It's us. This is just another opportunity to spread the word. Just like the flu and PG. We need to become the headlines. If it gets banned, we might need to go to jail as conscientious objectors. Civil disobedience. And let's hope that everyone comes to their senses.