But they don't call it cheese. Kraft calls their singles a cheese food or cheese product. Just like Pringles are potato crisps, not potato chips...
Given!
The Jars/Squeeze bottles say Mayo, Not Mayonnaise See above - Different, yet similar to. They don't even claim Mayonnaise product, as no egg.
I think it is what it is.
They did, by opposition's admission, Take a good chunk of Customer base and revenue from the Mayonnaise industry. Someone wants it back by whatever means necessary. Hey, that is just the way business works. If you have the power, use it.
I think even by forcing a labeling change, modification may be minimal and people have already recognized the Manufacturer. The cash flow is gone.
For Hampton Creek, the saying may be true. Even Bad publicity can be a good thing.