I didn’t realize that the post from Bill Godshall was from last fall. My apologies.
I am not at all certain that I need to take a position on the drug device/
tobacco product issue. There are many issues in today’s complex world about which I have no position. For example, I am uncertain whether the Federal Reserve Bank is a good or bad idea. The same for term limits for congress people. I am uncertain if the Swedish snus experience will generalize to the U.S., or if FDA regulation of
tobacco will be the boon some folks promise, or the bust others swear to. In any case, I don’t see how having one position or another on this issue is going to help me design better studies or run them more competently. In fact, as some have suggested, having a position one way or another is likely to be seen by some folks here and elsewhere as compromising my objectivity.
That having been said, I will not apologize for wanting a product that people use to inhale a substance into their lungs to be “safe and effective” and I reject the notion that this desire puts me in the “drug delivery device” camp and that was not my intention when I used those words. Indeed, if those three words indicate that idea to some readers, then I am very happy to change the words: I would like electronic "cigarettes" to be not harmful and to perform as advertised.
Having addressed that issue to the best of my ability, I would like to acknowledge one of the many very important lessons that I have learned from this discussion. You may think me naïve, but when I have spoken to the media about my work (and I have done so regularly for several years) I have always thought that my appropriately qualified comments were an invitation for interested individuals to find the study and read it for themselves. And in that vein, I have always considered my publications, and *not my comments to the media* to be the message I am delivering. The following analogy may be poor, but think movie trailer/movie: the media reports tell you there is a story, but (in my mind) folks who want to know the story will go to the paper. So, what I’ve learned from this experience is that for many people, the media reports (well qualified or not) ARE the story. This lesson contradicts my expectation and is in opposition to my firm belief that there is very little meaningful information to be gleaned about a scientific study from a CNN report, or a Richmond Times Dispatch report, or a Time Magazine report. Science is complex, and these media outlets, by their nature, avoid complexity. I would argue that if people see a media report about a scientific study of interest, they should go and get the study to see what it says. However, regardless of my expectations, beliefs, or arguments, you have taught me that, with apologies to Marshall McLuhan, “the media report IS the message.” I’m thankful, and I’ll keep this lesson in mind when I speak to the press in the future.
I would also like to report some results from some personal experimentation. At the suggestion of some of you, I purchased a KR808D-1 with various strength cartridges (Cowboy flavor). I used it last night (18 mg cartomizer) and tested my urine with Nicalert strips this morning. Result? 5/6. Clearly, this result is consistent with recent nicotine exposure. The confusing thing is this: I used the device while hooked up to a heart rate monitor which an observer was watching and I was not. My heart rate showed negligible changes during my many puffs on the device (it was one with a manual switch, which I was pressing; I was using the USB pass through; yes I got vapor, and yes I inhaled – quite the throat hit, I can assure you). Obviously I am not going to write a paper about this single experience, and there is much to be learned, but I certainly agree with the many of you who suggested that these devices may very well behave differently than the ones that I tested.
Tom E.