This is somewhat late, but I wanted to join in the chorus to thank Dr. Eissenberg for his participation here.
Few researchers would be so gracious as to participate in the jungle of an online forum.
I'm happy to read those who have shown genuine curiosity and
civil discussion about methodology, and my concerns about the study have already been well-said by others.
This study started with the most basic question -- puff-for-puff, and straight out of the box, what do these popular models of e-cigarettes provide for brand new users compared to smoking tobacco? I don't see that as a poor place to
begin gathering data, whatever the methodology issues might have been, and however its conclusions might have been misrepresented by generalization. Clinical research
has to proceed step-wise and cautiously to have any credibility.
What is it about naive ecig users (aside from the fact that they don't know how to use ecigs) that makes them significantly different enough that the study mandated their participation only?
Our House -- It's a standard practice in drug and device studies to start with "naive" users.
The issue here was, of course, that the comparison was between two devices, and users were only naive to
one of them. (The golf-ball testing analogy rings true.)
However, I can see why Dr. Eissenberg's team had to design it that way.
Using subjects who were
familiar with both devices -- e-cigarettes and tobacco cigarettes -- would have thrown the results towards effectiveness of e-cigarettes, by starting with a selection bias. It also could have thrown off results if subjects were familiar with how to use the e-cig in a "non standard" way.
And using subjects who were
naive to both tobacco and e-cigarettes would not have allowed for measurement of tobacco cravings, which is a crucial variable to examine. Plus, it would have made non-smokers puff on a tobacco cigarette. I've never submitted research proposals to an Institutional Review Board, but I imagine such a design could have raised hackles with the IRB, and the release would've been a mile long.