Depended on where I was buying them at the time but always by the carton, never by the pack. The last time I bought any, I picked up my usual 2 cartons but since I had been reading about these new fangled things called electronic cigarettes, I asked if they had any of them. They had a little kit called a nic-stick. I bought one and as they say "The rest is history". Never did smoke those 2 cartons. Hubby did, even though they were menthol and he didn't smoke menthol. He just didn't want them to go to waste. 