Yes, that was my thought, too. It worked enough to get me curious and do more research, which led me here, though, so there was a silver lining but I imagine many, many people try them, feel like they got scammed and never look back.
My husband stops at a new package store (on Ladson Rd? College park? I can't remember) a few times a week after work and there was an employee he got into a conversation with who used e-cigs for a while but went back to tobacco. She told him she was tired of buying over-priced carts that didn't last as long as she was told and she was buying $60 batteries every month because they would stop taking a charge. Buying one battery and enough carts to last you a month from this company would be about the same or higher cost as buying a pack of name-brand cigs per day. He didn't ask her but I bet she got hers at the mall, too. She used them for a few months but got completely and understandably frustrated. I told him the next time he sees her, to give her my email so I can talk to her and refer her here. He says he's only ever seen her that one time but he will the next time he sees her.
This is what these mall kiosk companies are doing and it's very troubling.