I think everything happened from a lack of correct definitions in language. VV custom ordered their tobacco flavor to their specifications rather than buying standard TA. It is also more than likely organic. As Mann pointed out in a much earlier post, technically TA is extracted. So technically, VV is telling the truth.
I think this is as close to truth as you can get. VV, as noted, does a great job with the genre of juices in their line, for which they have made a name for themselves, the Kona coffees, the delicate fruit and organic flavored juices. The Kona and one other juice have been my ADVs, so I can speak to this.
It looks to me like they wanted to expand into more of a tobacco type line for some of their customers who requested it. Everything fine up to here.
However, mixologist hasn't experimented enough with this, and perhaps her vendor hasn't properly educated her, and could be of help here-----and there seems to be a semantic issue and overall lack of understanding surrounding this foray into a new line. So, the big mistake here was that you don't put things out the door until they are ready, and you have your ducks in a row, and you have tested, tested, tested, and then you send it out in free samples to a few of your best customers with the understanding that these are TESTERS only, and you wait for feedback. Her assistant is admittedly not a tobacco person, actually hates the taste of tobacco, so no help there.
In other words, its a process. Not hurried. You put it out the door before all these things are done, and the end result is you are embarassed, which is always bad for business. That's really what happened here, IMHO. I don't think there is any lying going on. Just poor execution overall and across the board. From the description written on website (needs to be re-written), to the lack of testing, all the way to the decision to let it leave the building.
What's that famous line We shall sell no wine before it's time........
the problem is, once you let it out the door wrong, and people have paid real $$, they have a tendency to be upset, and you lose your goodwill with customers like this.