I heard them working this one. The irony is that they took the fact that some research showed most smokers weren't switching as evidence that most smokers wouldn't switch, but didn't take into account that most smokers are still under the mistaken belief that smoke-free is just as dangerous as smoking (so why switch when you enjoy smoking?)
This is the one I thought could be huge for CASAA Call to Actions - especially in blocking excessive taxation that has been popping up. This supports the argument that smoke-free reduces risks associated with smoking and therefore counters the argument that smoke-free tobacco products should be taxed at the same punitive rate as cigarettes. If something is reducing "the population disease burden" then it should not be treated the same as cigarettes. Additionally, this statement suggests that, in order to be successful in reducing diseases, smoke-free needs to be available and smokers need to be encouraged to switch. This would aid in blocking all-out sales bans on smoke-free tobacco products and also argues for ending the deceptive practice of denying the public information about the reduced risks (ie. requiring manufacturers to tell smokers that smoke-free is not a safe alternative to smoking without admitting the significantly reduced risks.)
All that would be true if not for the fact that they continued to insist that smoke free tobacco products have no benefit until, and unless, they lead to the complete cessation of tobacco product use. These people do not believe in harm reduction. Any of these products have value only to the extent that they lead to cessation, and that means no tobacco and no nicotine.
When they're up against the wall, they'll concede that smokefree products are less harmful than smoking. But they'll turn right around and qualify that with fantastical theories about potential damage they do by encouraging people to continue to use tobacco and not become totally tobacco-free.
This is what we are going to be facing when they address e-cigs. They will agree that e-cigs are less harmful than cigarettes. But they will not relent until hard data proves that they are a 100% effective cessation device and we all ultimately vape 0 nic or quit vaping altogether. That is their criteria. Quit or die. They do not, and will not, accept anything that amounts to nicotine maintenance therapy. E-cigs will be expected to act as a cessation device, yet at the same time they will not be allowed to be marketed as a cessation device. This was brought up in the case of the DTPs when the Nazi member to the right of the chair smugly posed the solution of doing all the trials for DTPs to get a NDA as a cessation product.
So, there they are insisting that any tobacco product is harmful unless it's shown to be a cessation product. Yet they wouldn't agree to allow a product to be marketed as one unless it goes through the full FDA approval process.