How do you know and what did ecig.com do?
There isn't a limit on the number of these available that I've seen and VS has great CS. Check the eleaf istick thread for the details: http://www.e-cigarette-forum.com/forum/variable-voltage-apv-discussion/601111-eleaf-istick.html
Basically, they didn't have the iStick available for purchase when their sale supposedly went live. People waited around for hours to no avail. Sometime in the very early morning the next day a limited number of units were made available and many of the early crowd missed out. People were very upset and ecig.com made lame excuses that exacerbated the situation. I wasn't ticked myself, but the lameness of their CS response left a very bad impression.