The only snus I liked was Camel snus. I tried quite a few swedish brands but they were all nasty. Camel makes excellent tasting snus. My favorite is "Frost."
Camel snus is too much like candy for me.... that's the biggest difference between American and Swedish snus.
American Snus is sweetened, and that added sugar masks the true taste of the tobacco.
Swedish Snus is more salty, which helps bring forth the true flavor of the tobacco.
I still have a few of the free tins of Camel Frost, which are used to hold me off until my next order of swedish arrives... but I'd rather just chew some wintergreen gum than use Camel Snus

Camel also doesn't have nearly enough nicotine in it, and the pouches only last about 20-30minutes for me.
IMO the one thing that Camel Snus
does have going for it, is the size/shape of the pouches. The longer pouches fit more comfortably in my lip than the fatter, more pillow-shaped snus. just my $0.02, but to each his/her own!