This thread is too funny. I was about to post a pic of people holding up a sign that says "this thread is useless without pics" but that is now useless.
I've seen plenty of women carrying things, mostly cigarettes, in the mid-chest or not so mid-chest) compartment, but PV's look so much sexier and I have not idea why. Maybe just because it's healthier... It sure grabs the attention more than a pack of cigs though, so I can see why it's not a unanimous choice. It could, however, help start conversations and end up with more conversions from analog smokers *hint-hint*
In the car I found that my door handle holds a Provari very, very nicely so I never need to look down to use it. Maybe others will find this location useful too.