Pre-Deeming I would agree. Maybe a few of the biggest vendors had a little data as they researched flavors, additives, ph, etc but for the most part it was mix it all up and be careful about the nic %.
My comment is "present day" post deeming. The big guys who intend to file PMTAs now have data on thermal degradation for VG/PG and the particular flavors and additives they intend to use, etc. They also have data on particulate size, pulmonary effects, and much more. They have data on the metal they use for coils, and on the filler they will use for wicking. Especially juices being made for a pod mod by BT and BV. Mainly because they know if they dont have it they wont stand a prayer of getting a PMTA. They are designing these closed systems around the juices they intend to produce, ie what temps the pod mods will be designed to run at internally, what airflow they will be design for, what ml/puff they will be designed for etc..
That is where the whole competitive "trade secret" thing starts coming into play. These guys have data now, but they wont share it because the fewer PMTAs that get approved, the more market share the successful ones will have afterwards. So why publish data that might help some other company succeed in getting a PMTA. They would rather other companies have incomplete or bad data and fail the PMTA requirements, less competition in the marketplace.
Dont think for a second that BT in particular hasnt been collecting this data. They have the resources, and the knowledge of the FDA labyrinth, to know they are going to "HAVE" to have it.
We will start seeing it as the PMTAs get submitted. I wonder if PMTAs fall under the Freedom of Information Act?