My dad always said that was his favorite perk of being self employed. He told me he could deal with people he didn't like, but those who were rude or degrading to him or my mom (the secretary/bookkepper), they could call another repairman and pay twice as much, cause he didn't need business that bad. As a small business, sometimes you have to draw lines, and this is one I respect wholeheartedly, integrity is more valuable than $15. Nice to see another businessman who still understands fair pricing and respect and straightforward talk to customers will win over a** kissing and BS.