I am tired hearing all the crap about quality and intellectual efforts driving authentic prices up. Somehow Chinese can design and manufacture successful product for very acceptable price (Subtank, nautilus, etc.). They happens to know what capitalism is about: maximize profit by maximizing production, fight for market share. Unfortunately most western designers in vaping have medieval mind set, the one of artisan. They want to make a few pieces and get as much money for each of them as possible. They are not interested in market share, they are afraid of mass production, they are outdated. They will survive as a niche dwellers (boutiques, if you will), not as mainstream players.