It's only a billion $$$ industry based on tons of advancements AFTER 2007.
You can't base profits on now when what's available now will be cut off at the knees.
Addiction means life long customers.
Beating addiction means limited customer base.
Success in the post apocolypse e-cig industry means weaning your customers off your products.
I get what you're saying. But all logic falsifies it for this situation.
Sure they're going to ride it out until it's no longer viable or profitable.
But to think it's going to be a mainstay or a new direction for BT worth pursuing fervently would be ridiculous.
Other than whomever gets the contract to host the FDA rejection site and gains a great, effortless, temporary cash grab.
Tapatyped
Try making a pre-2007 e cig in your garage.
BT could easily get any current gear approved...and they might eventually do it, as long as they can ensure a small start up business cant becone a big player.
It about controlling a very profitable, fast growing global industry and the FDA handed it to them gift wrapped.
Its a CEOs wet dream.