I have a few suggestions - not criticisms, just places where I think your rhetoric could be a little sharper.
Under e-liquid I would be more candid about the particular ingredients, rather than stating a number. One of the big talking points the antis like to use is that "we don't know what's in them". Without a specific list, it does nothing to clear this point up.
I'd also change the wording for the "400,000 people will not die" line. This figure only really applies IF all smokers switch. A better way to phrase it might be, "400,000 smoking-attributed deaths per year COULD BE AVOIDED through use of the E-Cig." Hammers in the fact that those 400,000 deaths are related to SMOKING, not vaping.
One more suggestion: when mentioning the associations that support ban, you might want to be a tad more aggressive. Perhaps something along the lines of, These organizations refuse to acknowledge the benefits of harm reduction, opting instead for a ban on e-cigs that leaves tobacco cigarettes freely available. They aren't just supporting a ban, they're telling us that e-cigs don't reduce harm at all - dangerous mis-information that could cost lives. People trust those organizations to be working in our best interest - many will think, "If ALA or ACS support a ban, they must know better than us". Take the opportunity to point out that they AREN'T acting in the best interests of public health when they support a ban.
Again, not criticism, just a few points I noticed. When you have this finished I'd love to use it!
Under e-liquid I would be more candid about the particular ingredients, rather than stating a number. One of the big talking points the antis like to use is that "we don't know what's in them". Without a specific list, it does nothing to clear this point up.
I'd also change the wording for the "400,000 people will not die" line. This figure only really applies IF all smokers switch. A better way to phrase it might be, "400,000 smoking-attributed deaths per year COULD BE AVOIDED through use of the E-Cig." Hammers in the fact that those 400,000 deaths are related to SMOKING, not vaping.
One more suggestion: when mentioning the associations that support ban, you might want to be a tad more aggressive. Perhaps something along the lines of, These organizations refuse to acknowledge the benefits of harm reduction, opting instead for a ban on e-cigs that leaves tobacco cigarettes freely available. They aren't just supporting a ban, they're telling us that e-cigs don't reduce harm at all - dangerous mis-information that could cost lives. People trust those organizations to be working in our best interest - many will think, "If ALA or ACS support a ban, they must know better than us". Take the opportunity to point out that they AREN'T acting in the best interests of public health when they support a ban.
Again, not criticism, just a few points I noticed. When you have this finished I'd love to use it!