I remain skeptical about this. The board is quite expensive and is competing with lower cost Chinese boards that work well enough at a significant lower price point. The temperature control feature is not a must have for the vast majority of vapers, particularly if limits itself to nickel wires. I very much doubt that Kanger and Aspire will rush to provide nickel atties and if they do, they will a niche market and cost more. So that leaves a pretty standard chip that can neither compete with the 50-100W chips from China powerwise or pricewise. But I guess we will see how the market reacts. If the istick craze is any indication, a $60 chip is a difficult proposition these days.