When I take the train every morning for work majority of folks are using beats headphones. The majority of people out there don't even realize that they are made by monster. To have the Apple brand alongside beats will be a huge marketing strategy and they'll make their money back and then some real quick.
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Actually Monster and Beats broke off their relationship in January of 2012. As for making their money back (reported to be 3.2b) quickly, you're 100% correct there. Beats has over 1b a year in revenue. It's been reported that their 250$ headphones cost as little as 20$ to make.
I have a pair of the 400$ Studio series that in a round about way I paid 20$ for. They're a little bass heavy but I listen to pretty much nothing but Metal and it sounds great on them.
The one thing Beats really deserves a lot of credit for is making big headphones cool again. Before Beats came on the scene you would almost never see anyone outside of their house wearing them , it just wasn't 'cool' to wear giant cans when you were out. Now it's totally acceptable , and even more it's caused a resurgence in the big headphone market which is awesome. The headphones I really want are 800$ http://www.amazon.com/gp/aw/d/B0031RD3YY?pc_redir=1400378395&robot_redir=1 but for now I'll settle for my Beats.
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