One day they'll discover that a DNA-30 will let them run those same sub-ohm coils and while getting a totally consistent vape no matter the battery's state-of-charge. Then they'll come back to regulated mods and wonder how they ever put up with something as crude as a mech.And I don't think that mechanical mods are hype anymore. They built a lot of steam up in this past year and a ton of of people are subohming. It really is a lifestyle.. It's amazing. I've had some customers convert from a Provari to a mech mod and they never went back.
So definitely, it's not hype. And I'm certain it'll just keep growing.