Apologies in advance...
This thread - full of good ideas - is snowballing in a fairly predictable direction.
A number of cliche adages come to mind... and they're cliche because they tend to be... well... all too true.
The road to hell is paved with good intentions.
Let the buyer beware.
It's a slippery slope.
The following is stated in exagerated form to allow brevity in making the points:
I started smoking in spite of regulatory efforts to warn me of the health dangers. Unless you're over 60, so did you. Did warning labels, tar & nicotine statements, equal time gov't advertising regs, advertising bans, et al, stop you or help you make better cigarette choices? Were there such things as better cigarette choices? Although purportedly less unjurious than smoking, can chemical vapor inhalation be benign? Ummmmmm... no. So, I want to continue in this habit, but I want reassurances that it's not "all that bad"...? Not too sure that can be rationalized. It's an extremely fine line - trying to minimize the risks associated with risky behavior.
When someone gets into retailing
juice, their motivation is to make some money in a sustainable fashion - perhaps doing something they enjoy & believe in. Thier motiviation is not to poison their clientelle. That wouldn't be good for business. Mostly I'd avoid purchasing from Joes Fast Oil Change & Ejuice Emporium or similar... ...But then again, every business has to start somewhere. They can't all be well reputed right out of the gate. Standards compliance doesn't mean the product is any good. Might end up that once they remove all the "harmful" stuff from my liquid, I won't like it at all, and I'll be looking for a retailer that uses the "bad stuff". Market forces will sort themselves out... in fairly short order.
Once compliance standards have been established & statements of compliance are in place, then the system is exactly one incident away from a lawsuit challenging said compliance. Can you say "malpractice insurance" and "ridiculous costs passed along to the end user"? Defending a frivolous lawsuit isn't ultimately free. Don't lose sight that the 2 largest components of smoke prices are government taxes/regulations & BT settlement funding. A major factor in my own decision to quit smoking & start
vaping was/is $$$$$.
The hardware needs to be well QC'ed and sold without contamination. This is very achievable and fairly black & white. Once I have it, if I want to vape straight Jack Daniels, or pure uncontaminated unflavored 36mg nic liquid, or the latest whacky flavored juice from Joes Fast Oil Change & Ejuice Emporium, so be it. I know it's not healthy - and I'm frankly not near well enough equipped to quibble about the degree of danger posed by certain ingredients until WELL FUNDED studies are in place - seals of association or statements of compliance in place or not... Self regulation is necessary to be sure. The degree of formalization is where the potential problems begin. Invariably, these organizations become political hornet nests, favoritism practitioners, underfunded (or overfunded - and we know what that brings...), and ego driven. Real altruism isn't a common long term human trait.
The FDA and State health organizations will be along soon enough to try and save us from ourselves... and they will pay little attention to "barely effective", "barely official" self-regulatory attempts.
Pardon the interrupton... back to solving the industry's problems... Continue thinking big. Like Margaret Mead said; "A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has."
Just be careful what you wish for...