Ah no, sorry...Pokemon Go is just the beginning.
Soon, the connection will be more clear - people will spend all day wearing VR Glasses and surrounded by imaginary characters.
Then Big Data will partner with the gaming developers, and your own personal imaginary surroundings will spout ADVERTISEMENTS, but not just any advertisements...they will be specifically crafted based on your personal preferences and buying history.
Then of course, half of your purchases can be virtual "things" that others, wearing their own VR glasses can see. It should cost far less to dress yourself in designer clothes, or heck, get a whole new face - when it's all done digitally.
When you see naked people wandering into traffic - just put your glasses on - everything will become clear.