Puresmoker.com is the sh**!! I tried ruyan, when it first came out, I tried the njoy cigar when it first appeared and I tried the njoy cigarette 6 months ago. None of those was anywhere near a replacement for my pack a day Camel light habit. A habit which I had quit for 10 years and then picked up again about a year ago (a drunken evening). My mini-cig from puresmoker.com arrived today, from the first drag I knew I'd finally found it!!! Copious amonts of vapour right out of the box. Finally it's like hitting a real cig, no more massive sucking to get a tiny little puff of nothing. This thing gives a hit that I can sink my teeth into. Oh yeah, it also costs about a quarter of what i payed for the ruyan and half what I payed for the njoys. Maybe the technology has finally caught up with the habit, but puresmoker has definately earned a fan here! Props to "rat in the hat" for his video reviews...he showed me that real hits were possible from e-cigs! Puff on people and pray that this stuff won't kill us too!