They should be able to offer some guidance.
I really like it in the recipes I use it for, like I use in some of my more savory tea mixes, it adds a note of "something." IDK. It does on its own taste exactly like condensed milk. I'd say it's on the sweeter side, and it is REALLY strong. I mean with fruits I would probably use 1--2 % I could see it working with some fruits, IDK. It's not SICKLY sweet just on the sweet side. I guess you could use it in some desert flavors or milkshake flavors but the key would be SPARNINGLY I think. It's a pretty distinctive taste that blends well with many things IF you don't use too much. Then you get Condensed milk with underlying flavor notes and that is not so yummy unless you ADORE condensed milk.
Anna