Regarding JUUL

[Kevio]

Maybe it's just my lack of knowledge on the matter, due to the fact that I don't care enough to look it up, but based off of the emails that I've received from juul over the past few years, it just seems like they don't have an ounce of fight in them.

First it was the banning of all flavored pods, meaning 85% of their product line is just out the window. I was actually surprised they survived as a company after that happened, but I guess the buckets of money they were making before the ban helped out a lot. I know the law is the law, and it's not like they could just continue selling flavored pods, but I just didn't see any push back from them at all on the matter. From my point of view, they just folded and accepted the loss.

I know they've taken other hits after the pod ban, but again, specifics elude me. So, what sparked my interest in making this post was an email they sent out on April 20th of this year that I just now read...

"Final call - order before our online sales pause on April 22nd."

It basically reads something about federal regulatory changes...blah blah blah. So ALL online sales are just gone now. So does JUUL have people in the trenches actually fighting for the vaping community? I just haven't come across much proof, or rumblings in the media about them actually fighting for the many, many, many millions of dollars they have lost out on due to them taking huge L's left and right. I don't even use JUUL products anymore, so if you're wondering why I care so much about the matter, I'm wondering the same myself. It's just odd. I guess the parts of big tobacco who didn't own any shares in the vape industry finally got tired of losing money to it. Anyway. That's a rant.

 

[englishmick]

I remember people talking about this at the time. It seemed like Juul were taking the bulk of the heat for the spread of vaping among teens, maybe rightly so, and they decided their best chance of surviving was to position themselves as the good guys by agreeing enthusiastically with everything the authorities pushed for. Get rid of flavors that kids like, yeah, we agree and we will get rid of them before you even ban them. Etc.

Losing on-line sales might hurt them, but they can still sell in convenience stores on every corner in America. It will probably hurt most of their competitors more.

Even before that stuff they were never working with the vape industry to oppose the regulations. Compared to most open system manufacturers they have a tiny number of products to file PMTAs for so again they would take a hit but a lot less of a hit than their competitors.

 

[zoiDman]

Maybe it's just my lack of knowledge on the matter, due to the fact that I don't care enough to look it up, but based off of the emails that I've received from JUUL over the past few years, it just seems like they don't have an ounce of fight in them.

... So does JUUL have people in the trenches actually fighting for the vaping community? ...

I think what You have to remember is JUUL and Altria are Not Advocacy Groups. They are entities seeking Profits in an ultimately Fully Regulated Market. So whatever "Fight" they may engage in is going to be based on how it Benefits JUUL/Altria.

What did you want or expect JUUL/Altria do that they didn't?

 

[MLEJ]

So does JUUL have people in the trenches actually fighting for the vaping community? I just haven't come across much proof, or rumblings in the media about them actually fighting for the many, many, many millions of dollars they have lost out on due to them taking huge L's left and right.

They're playing the long game, expecting to survive & thrive after their competition is beaten to death.

What did you want or expect JUUL/Altria do that they didn't?

Expect? Not a thing.
Want/Hope for? That they'd put just a little of their ample financial resources toward fighting for truth, justice, and the American way.

 

[zoiDman]

Expect? Not a thing.
Want/Hope for? That they'd put just a little of their ample financial resources toward fighting for truth, justice, and the American way.

Truth, Justice and the American Way are All Noble Goals.

And I'm sure if they had been Closely Aligned with JUUL's/Altria's Primary Priority, making Profits thru Market Dominance, that they would have strived for them.

But those Lofty Goals are seldom seen in the Traditional Tobacco Market. Because they tend to run Counter to what BT sees as a Bottom Line Enhancer.

So BT did what it has Always Done. Seek Dominance thru whatever means available. If that meant Playing a Role in Destroying the e-Cigarette market, I don't think they Lost any Sleep over things.

And if the whole US e-Cigarette Market goes down in Flames, they'll just shrug. And go back to what they do Best, Selling Cigarettes.

 

[Rossum]

they decided their best chance of surviving was to position themselves as the good guys by agreeing enthusiastically with everything the authorities pushed for.

We have peace for our time!
-- Neville Chamberlain, September 30, 1938.