Well put cliff5550. I sell over 90% of my products to local customers that I'm friends with, or coworkers with, or those who are friends of friends or coworkers. I make enough profit to bounce from red to black just about every order. In the end, I'm able to spread knowledge on e-cigs, and make enough to make more orders. The "personal touch" is hard to measure in cost... I've spent countless hours before work (my real job that is.. not selling e-cigs) packing orders, and corresponding with manufacturers, and then my wife takes her lunch to ship out orders, then we return after work to get on skype/yahoo/my site to answer questions, solve problems, and schedule returns for faulty products. We had a huge delay in orders thanks to the Chinese New Year, and I've basically started giving out what liquid I have left to my loyal customers because I didn't expect to be out of stock of what they wanted for 2 weeks.... If I was losing a ton of money on this, I would have to drop out but as long as it pays for itself (and maybe the week's gas money when we bounce into black), my wife and I will keep the e-cigs flowing.