Recently in my country, we stop a law to increase taxes for Internet service, the congress wanted to stamp a special tax for telecommunications (cable, telephone and Internet services) we used twitter to protest, thousands of people made comments and at the end, congressmen changed their minds and taxed only cable and telephone services.
While I know the importance of fight the FDA and lobbying at the congress, our strength resides on the Internet, we need to show our numbers and make a lot of noise, we need also to grow those numbers, maybe with a campaign to give e-cigarettes to smokers to try for free.
I know this idea may sound weird or even silly, but believe me, twitter is a massive network that can help us to put the word out to the general public and more important, to smokers and/or smoker's families.
If you have never used twitter, you'll be amazed with the simplicity of it, just give it a try, to make a channel or comment to a channel, you just need to write something like #EcigarettesSaveLives your comment goes here where #EcigarettesSaveLives is the name of the channel and that is it, then we could encourage bloggers and webmasters to embed this channel in their blogs and websites, we just need a good name for the channel, a strong, direct, catchy name and only one! in the campaign we made in my country, we used #InternetNecesario and everybody sticked with it, this is very important!
This is a simple way to start a revolutionary campaign, we can use this channel to inform people about important things or protests, IMO this is a very effective, simple and cheap way to use PR in our favor.