"Cloud chasing" is a misnomer. Some people just like a lot of vapor. A lot of people who claim to believe "to each their own" sure have a hard time understanding that.
Cloud-chasers are very real - some of them even identify with the phrase themselves.
I bet you are a lot of fun at parties...
http://www.e-cigarette-forum.com/forum/new-members-forum/454310-cloud-chasing.html
http://www.e-cigarette-forum.com/forum/general-e-smoking-discussion/454648-cloud-chasing-safe-way.html
Two examples (of many) before you ask.
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