What's Wrong With This Ad?

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tj99959

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    Thanks for the input ScandaLeX. :thumbs: Thanks for your support also. It is a bit of a grey area, here in the U.S. it's not perceived as much as a smoking cessation device, though it IS far more successful as one than the other NRT's @Debadoo mentioned earlier. In Great Britain and in the Royal College's report, vaping is considered not only a smoking cessation product but is strongly recommended to be prescribed as such. If not for the FDA, it would be here as well. Sadly, in a little over a month, NO ONE in the U.S. will be able to make this claim, regardless of it's validity.
    I see that @Debadoo just posted too so for the record, I'm sticking with the Royal College's findings , at least 95% SAFER, and my statement that it IS a smoking cessation product (even though it's not recognized as one in the U.S., one last time before I am "legally bound" not to. Take THAT FDA!!! :pervy: :pervy: :pervy:

    Thanks again everybody. Putting the finishing touches on it now and will post it if and when it gets published. Until then, keep those cards & letters rollin' in and feel free to use this thread to report any other print or billboard lies that we can all chip in on exposing. EXPOSE EVERY LIE, EVERYWHERE! Let TRUTH shine!

    Vapers Unite!
    :cool: Von vape :cool:

    No, it's not a gray aria here in the US. A court of law SAID they're not a smoking cessation device, and that the FDA could not regulate them as such, but that they could regulate them as a tobacco product. Thus the deeming regulations.
    It's against the law for e-cigs to be advertised as a smoking cessation device here in the US. (it would also be a violation of law for the paper to print your letter if you suggest that they are)
     
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    crxess

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    No, it's not a gray aria here in the US. A court of law SAID they're not a smoking cessation device, and that the FDA could not regulate them as such, but that they could regulate them as a tobacco product. Thus the deeming regulations.
    It's against the law for e-cigs to be advertised as a smoking cessation device here in the US. (it would also be a violation of law for the paper to print your letter if you suggest that they are)

    And Yet on an international Forum on Nicotine:

     

    Debadoo

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    (it would also be a violation of law for the paper to print your letter if you suggest that they are)
    well he could certainly say they are Rx'd as smoking cessation or NRT's in the UK but not here, and yet still work far better than any NRT's that have been approved as such by the FDA.

    Not talkin bout here, but I've often seen smoking cessation devices or therapies used interchangeably with NRTs. Just thought I'd toss out the reminder that while they can be the same, they aren't always. NRTs use nic obviously, patches, gum etc. But there are many smoking cessation items that don't use nic. Pills, behavior modification, counseling etc, along with gum and patches.
     
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    Von Vape

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    No, it's not a gray aria here in the US. A court of law SAID they're not a smoking cessation device, and that the FDA could not regulate them as such, but that they could regulate them as a tobacco product. Thus the deeming regulations.
    You are correct, that is the legal ruling. You are also correct that is what lead to the deeming. What that ruling did was to open a HUGE can of worms. Just a few of the questions are; Is a jurist qualified to proclaim vapor products either a smoking cessation product OR a tobacco product? - Why haven't the vapor product manufacturers sought smoking cessation product approval? - Why do manufacturers avoid calling their product a smoking cessation product but include items like "Cigs Avoided, Money Saved, Puff Counter" on their menu screens (and will that change when the deeming is fully realized). - Why do we, as the vaping community, cautiously skirt around directly calling it a smoking cessation product? After all, this forum, along with many others are filled with page upon page of testimonials and signature lines of members proclaiming their freedom from smoking, thanks to vaping.
    My comment was that it is not perceived as much of a smoking cessation product in the U.S. I was not speaking from a legal standpoint but from my own personal experience and the anecdotal evidence (the FDA's phrase, not mine) found within the pages of many vaping forums. Perhaps I should have clarified that. Also consider that I may not have fully understood the OP.
    It's against the law for e-cigs to be advertised as a smoking cessation device here in the US. (it would also be a violation of law for the paper to print your letter if you suggest that they are)
    I'm not an attorney and will have to take you at your word that it is (currently) against the law to advertise e-cigs as smoking cessation products. I do know that is one of the many regulations in the DD but those regulations have not taken effect yet. It also begs answers to some of the questions above. I do not (personally) believe, however, that the paper would be in violation of any law by printing my personal belief that vapor products are a smoking cessation product, due to personal experience and the "anecdotal evidence". I am not advertising them as such and as a natural born citizen of the United States, my freedom of speech is protected under the constitution. That, in turn, adds another worm to the can! The DD is SO WRONG on SO MANY levels and there are so many layers to this onion that it's nearly impossible to get to the bottom of any of it.

    I would like to believe that your comment was meant with the best intentions. I have made an effort to understand what you are trying to say and, correct me if I'm wrong, I believe it is your advice to change the smoking cessation product statement to specify that "I BELIEVE IT TO BE A.... from my personal experience and the anecdotal evidence." If that is the case, know that that change has been made and I appreciate you bringing it to my attention.

    Thanks to @ScandaLeX and @Debadoo as well for posing the same advice in a more palatable way. We honestly do have bigger fish to fry than to be sniping at each other and in fighting. It may seem trite or cliché when I post the slogan, "Vapers Unite!" but I am absolutely sincere. If we do not stand together, we will surely fall.

    Vapers Unite!
    :cool: Von Vape :cool:
     
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    Linus616

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    Hope you dont mind but I edited a few things in to your paper. I have a degree in marketing and learned very early on tone is very important. Your original tone was very passionate but I could see where some people would pass it off as just angry and easily shrug off your points. I tried to keep the tone as even as possible while keeping to your main points. I also changed a bit of verbiage so it wasn't so conspiracy like (FEMA for example) but rather informative. Any who:

    First, the warning label is only a recommendation by The Flavor Extract Manufacturer’s Association (F.E.M.A. Gras, not to be confused with the Federal Emergency Management Agency) an extension of the FDA. The FDA as of late has been lobbying for stricter control over the vape industry. This in-turn will effect not just consumers but business owners as well. The FDA has been providing half-truths in the media which have been de-bunked but never fully brought to light in the media.

    Second, the warning label recommendation only applies to manufacturers - since the concentration of chemical compounds is hundreds to thousands of times higher in the production process. F.E.M.A. Gras is also the agency who failed to report the chemical Diacetyl as a harmful substance until the microwave popcorn industry was sued for millions of dollars for using it in their butter flavoring. Diacetyl is a chemical many responsible e-juice makers have since stopped using.

    The flavorings used in e-liquids only come from the same food and drink flavor manufacturers that provide all of the flavorings and extracts we consume in everyday life.

    Third, the use of coloring on the e-juice bottle along with the flavor of “Bubble Gum” seems to imply marketing towards children. As an adult male well over 55, I can tell you unequivocally that I still enjoy Bubble Gum, Gummy Bears, Pie, Ice Cream, Cotton Candy, Skittles and a host of other “Junk Food”. As a member of the vaping community I can also tell you that these flavorings have helped curb my junk food consumption, helping me to shed a few extra unwanted pounds. In addition, there are laws already in place to prevent children from purchasing vapor products, the same as tobacco, No One Under 21. The selling of vapor products to those under the age by law falls on the shoulders of the business owner.

    This isn’t about Public Health or Protecting the Children. If it were about those ideals the FDA would not have a strangle hold over the industry. More importantly the consumer or the business owners. The Royal College of Physicians published a report on the 28th of April 2016 stating the major benefits of vaping titled “Nicotine without smoke: Tobacco harm reduction”. This report outlines the benefits of switching to e-cigarettes and other forms of vaping. The report itself even goes on to state how vaping at the very least is 95% safer than traditional cigarettes. The report also outlines how the vaping industry is a direct competitor to companies like Philip Morris and R.J. Reynolds.

    All I’m asking is that you don’t let them scare you into believing things that are at the very least, “misrepresentations”. Hopefully it’s not too much to ask for you to have an open mind, do your own research and form your own opinion. Education is key here and the health of our loved ones should be very important.

    What’s at stake? #A Billion Lives! That’s how many lives are estimated to be lost to smoking related deaths this century.

    Vaping is NOT smoking.
     

    BoogaWu

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    Thank you so much! spelun's never been my long suit. It didn't look right but spell check didn't flag it, so.......
    Sincerely, thank you. Gonna go back and edit it now. ;)

    Vapers Unite!
    :cool: V V :cool:
    Happy to help VV, thank you for taking the time to write, research and ask for input.
     

    Von Vape

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    @Linus616 Thank you so much! No I don't mind at all your input is VERY helpful and your background in marketing is certainly a plus.
    I'm not a professional writer (obviously, ha, ha) an attorney, a physician or a marketing executive and that's why I started this thread, to get all the help I could to expose the lies by shining the truth about our product on them.

    Not to seem ungrateful but I did post a rewrite and it appears you were working off of the original draft. I do apologize for any confusion and would appreciate if you wouldn't mind looking it over, a little less than half way down page #3 of this thread. Thank you again for taking your valuable time to reach out.

    Vapers Unite!
    :cool: Von Vape :cool:
     

    Linus616

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    @Linus616 Thank you so much! No I don't mind at all your input is VERY helpful and your background in marketing is certainly a plus.
    I'm not a professional writer (obviously, ha, ha) an attorney, a physician or a marketing executive and that's why I started this thread, to get all the help I could to expose the lies by shining the truth about our product on them.

    Not to seem ungrateful but I did post a rewrite and it appears you were working off of the original draft. I do apologize for any confusion and would appreciate if you wouldn't mind looking it over, a little less than half way down page #3 of this thread. Thank you again for taking your valuable time to reach out.

    Vapers Unite!
    :cool: Von Vape :cool:

    No problem, your rewrite is actually much better then what I had done. Great job man!
     

    Von Vape

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    The re-re-re-revised article has been submitted, YEAH! They don't publish until the 15th. but the ball's in their court now so it's wait and see time................

    I do want to SINCERELY thank EVERYONE for their thoughts and contributions to this article. I couldn't have done it without the varying points of view and all your help and suggestions. It also helped me to understand the diversity just within our little microcosm here and to move toward becoming a little better writer & advocate for vaping. I hope the article does get published and that it has a positive impact on my local community, which would be a win for the entire vaping community, in my opinion. One bite of the elephant at a time!

    Vapers Unite!
    :cool: Von Vape :cool:
     

    mattiem

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    Here's the rewrite;

    At First, I Just Rolled My Eyes!

    When I saw this ad:
    (Insert Ad Here)

    Then I realized I have a responsibility to my fellow man. For the life of me, and the lives of millions of other smokers and former smokers, I cannot understand why non-profit organizations such as Alaska Family Health Services, Breathe Free Mat-Su & the Alaska Tobacco Quit Line would post such an outrageous and deceitful ad, demonizing vaping.

    I, along with a majority of the population, have lost friends and loved ones to smoking related illnesses & cancer. I, myself, smoked for over 40 years and was able to quit instantly and completely, thanks to modern vapor devices and the myriad of wonderful flavors available. The patches didn’t work, the gum didn’t work and cold-turkey DIDN’T WORK. Modern vapor devices & e-liquids DID. So why would organizations whose job it is to promote Public Health and help people get OFF of tobacco want to frighten people into believing that something that DOES work is dangerous?

    The ad is so outrageous, I have to address it.

    First, let’s look at the Haz-Mat suit. OSHA does require Personal Protective Equipment (PPE) in Food & Beverage Flavoring Manufacturing facilities but not to the extent of the nuke suit pictured. That is a stock photo pulled from shutterstock. Here’s the link if you’d care to check it yourself.

    http://www.shutterstock.com/s/nuclear+suit/search.html?page=1&inline=203944375

    Take note that the non-profits or their ad agency choose the most dramatic haz-mat photo possible, if you do visit the page. Note also the Radioactive Material Placard, just out of focus, in the background. I seriously doubt that the manufacture of Food & Beverage Flavorings involves the use of Radioactive Material. A basic respirator and jump suit are all that’s required. The flavors used in e-liquids are the same flavors produced for the food & beverage industry, the flavors you & I consume every day. The manufacturing process is completely different in concentration of, and temperature range to create the food flavoring compounds than the e- liquid or your morning Danish is heated to. In short, its apples to oranges, just a couple of the many wonderful e-liquid flavors, BTW.

    The pretty pink & baby blue e-juice bottle labeled, Bubble Gum, is another obvious attempt to imply that the vapor industry is marketing their product to children. That is not the case. As an adult over 50, I enjoy bubble gum, cotton candy, pies, ice creams and many other junk foods. I was unaware that there is an age limit on enjoying delicious things. As a vaper, I can also tell you that the wide variety of delicious flavors has helped curb my junk food consumption, allowing me to shed a few unwanted, extra pounds. There are also laws already in place to prevent minors from purchasing vapor products, the same as tobacco products. This is another subliminal message meant to tug at your heart strings, to protect the children!

    The question still remains, why would organizations that are tasked with getting people OFF of tobacco and protecting/improving Public Health, be so dead set on demonizing a product that has saved or at the very least, extended the life expectancy of millions of tobacco users? A product that is the only Smoking Cessation product that actually WORKS. A product found by the Royal College of Physicians in Great Britain (The same people who were the first to link lung cancer to tobacco smoking.) to be AT LEAST 95% SAFER than smoking. It makes no sense, right?

    Actually, cents, as in dollars & cents, is what it boils down to. A healthy population is not good for the economy, in the eyes of our government, health care system, big pharmaceutical and non-profit organizations. Billions of dollars in taxes, donations and salaries will evaporate if current smokers discover that modern vapor products DO work and that they ARE safe. If non vapers realize they are being lied to and scared into believing, simply so the industries and organizations listed above can protect their status quo. You ARE being lied to!

    A Billion Lives are at stake! Don’t be scared into believing the lies. Please think for yourselves and of your fellow man. Vaping SAVES lives!
    ---------------------------------------(Exactly 700 words)---------------------------------------------------------------
    Special thanks to @Qew for researching the nuke suit photo and providing the link. :thumb:

    Open once again for discussion & suggestions.

    Thanks EVERYONE!
    :cool: Von Vape :cool:
    I really wish there was a LOVE button designed 'specially for this post. Thank you for taking the time to both write and then follow through with submitting this to your local paper. You done good :thumbs:
     

    Debadoo

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    I hope the article does get published and that it has a positive impact on my local community, which would be a win for the entire vaping community, in my opinion. One bite of the elephant at a time!
    Hope so too hun!! I would definitely call them after a bit, talk to the editor, make sure he got the article, and find out if he plans to publish it in the next issue. If he says no........ask him why!
     

    Von Vape

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    Hope so too hun!! I would definitely call them after a bit, talk to the editor, make sure he got the article, and find out if he plans to publish it in the next issue. If he says no........ask him why!
    You know me, sweetie, I'm a pit bull when it comes to following up. ;) :thumb: If they don't, I may post their ph. # so ALL YA'ALL can call 'em! Muwah-ha-ha-ha-ha-ha!!!! :sneaky: :sneaky: :sneaky:
     

    Von Vape

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    WOO-HOO!!! GREAT NEWS! Just received a call from the editor and the article WILL get published!

    He told me that they had "quite a few calls" about the ad and it's placement but no one else had taken the time to write a rebuttal. The article will be placed in the political commentary section which (IMO) is another win! They will not run the actual ad again, even though it was down sized, but will make a reference notation. Something to the effect, "See Front Page Ad", because the non profits WILL be running the same ad AGAIN and in the same location, right under Fatboy Vapors ad! I mentioned to him that I found it distasteful for them to place the non profit ad under a long standing Vapor product ad and was informed that the non profit INSISTED on that spot and paid extra to insure it ended up where it did. I told him I understand, advertising dollars are your business, that's how you get paid.

    Once again, I would like to thank EVERYONE. We ALL did this TOGETHER. We ALL need to KEEP DOING THIS TOGETHER! EXPOSE EVERY LIE! TRUTH WILL PREVAIL!

    Vapers Unite!
    :cool: Von Vape :cool:
     

    Debadoo

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    WOO-HOO!!! GREAT NEWS! Just received a call from the editor and the article WILL get published!
    Wahooooooo!!!!!!!!!! that's fantastic!!! Wonder if we can all order a copy of that edition, and tell em why they're getting orders from all over the US!!
     
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