May 12, 2011
Mr. xxxxx
Lowes Companies, Inc.
1605 Curtis Bridge Road
Wilkesboro, NC 28697
Dear Mr. xxxx,
I just received conformation from your company that Lowe's Home Improvement has updated its no smoking policy to now include Electronic Cigarettes or Ecigs. I think that a ban on anything should only be considered in extreme situations where there is a real harm to bystanders. Electronic cigarettes do not fall into that category. Since I have been a loyal customer of Lowes for decades I wanted to let you know why this policy will no longer allow me to be a customer of Lowes.
It is obvious that since Lowes is linking the use of electronic cigarettes (I prefer the name Personal Vaporizer or PV) and regular cigarettes your Policy and Research departments have not done their homework. Using an Electronic Cigarette is not smoking. It is an extremely effective device that is helping millions of people to quit smoking. Let me provide a little perspective. Simply put the electronic cigarette is a battery with a heating element that converts a solution of Nicotine, Propylene Glycol and flavoring into vapor. It has no combustion, no smoke, no second hand smoke, no side stream smoke, creates no ashes, no butts, no carbon monoxide, no lingering smell, no tar and virtually none of the thousands of other chemicals and carcinogens found in tobacco cigarettes. When you get down to the bottom line there is only one thing this device does that could remotely have an effect on anyone else
exhaled nicotine. The liquid used in this device has a diluted amount of nicotine and the user absorbs virtually all of that. The nicotine that is being exhaled is so miniscule that its insignificant and on par with the breath of someone chewing nicotine gum. If you want to be consistent in your policies you should also ban nicotine gum. Perhaps you should also put a ban on coffee. You cant have people running around the store with a cup of coffee spewing out all of that caffeine vapor.
The explanation for this ban is Lowe's desires to support the public health and safety of its employees and customers. What this statement shows me is that Lowes did not do its research and is more politically correct than practical. The hypocrisy is stunning. On one hand you state that you desire to protect the health of the public by banning a product that is saving lives. At the same time the other hand is selling and exposing people to products that are down right toxic. You have a whole section in your stores devoted to poison and another selling arsenic laced lumber. Have you ever been by the swimming pool section at your stores? I have and a couple of minutes there makes me dizzy. I have to plan what I need, hold my breath, run in and get my chlorine and run away before I can breath again.
If it is the desire for Lowes to support public health I would urge you to do a more thorough investigation regarding electronic cigarettes. You might start with The Consumer Advocates for Smoke Free Alternatives Association (casaa.org), or contact Dr. Michael Siegel who is a Professor in the Department of Community Health Sciences, Boston University School of Public Health who is an expert in this field. My hope is that after some thorough research Lowes will embrace and encourage the use of the Electronic Cigarette as an alternative to smoking. Be a leader and help to educate your employees and the public about this lifesaving device. I will assure you that your employees will be a healthier and happier group and your former customers will return with a great deal of respect for correcting such a huge mistake.
Sincerely,