And the media only sees what they can use to increase ratings, which is negative information of any kind.  I work for a local news station, and I 
vape in front of God and everybody all day long.  There have been 2 complaints from the news department - mostly about the "smell".  I replied that I would stop 
vaping when they stopped wearing buckets of cheap cologne and/or perfume.   I have been asked if I know that e-cigarettes explode (sic) and that they are not FDA approved.  Vape in public.  It is legal.  It creates a positive image of vapers when you vape naturally, and are courteous, yet firm, about your right to vape as a legal activity.  If the owner of a place tells me he doesn't want me to vape in his place even after I explain 
vaping/e-cigarettes, I don't vape there.  I take my business elsewhere.