Blu has gone too far.

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kewlceo

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Too far? Hell, I'd say not far enough. The more awareness we have from the general public, and the more vapers we have, the better our chances against the FDA.

Yes, I know that a number of us would like to keep vaping on the "down low" but that's selfish; we're better off doing everything we can to legitimize the industry and bring in as many smokers as possible.
 

NoMoreMarbs

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Yes, I know that a number of us would like to keep vaping on the "down low" but that's selfish; we're better off doing everything we can to legitimize the industry and bring in as many smokers as possible.

I believe that education is the key and getting the word out that this is a legitimate safe alternative. If people fear something because they are uneducated about it and base those fears on what others say than we are going to lose the battle. I am taking a Drug class now and its amazing the similarity of this and early acts of the FDA . They were able to put laws into effect based on fear from the general public. I would hope that Blu has a legitimate add campaign out to help pull in smokers as you stated
 

Hello World

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Blu is going to be the end of vaping legally. They are drawing too much attention from the public to vaping. They will be the only reason the FDA messes with ecigs. I can't go a day without seeing one of their commercials or seeing them in a gas station or mall. I hear they have a Super Bowl commercial this year. Something needs to be done.
Good for them as far as I'm concerned.

You fear Gov't taking steps that will restrict your rights?

Nic-base, VG, PG and flavors will always be available whether they ban or regulate it.

The only minor change as the result of any Gov't legislation/FDA regulation (regardless which way they go on it) might be a few minor detours, inconveniences in availability and slight price increases.

Secondly it's all merely legal tangles that is fought out between those who have the money and the Gov't/FDA.

Your best defense is to learn as much as you can.

Frankly I thought the Steven Dorff Video is real cool.

Stephen Dorff's Rise From the Ashes- Brought to you by blu Cigs - YouTube
 

Trick

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As a marketing guy myself, I think Blu's "cool" guy ad is an example of their greed and stupidity. The marketing people there probably think they are geniuses, but the ad is proof of their extreme marketing ineptitude and ignorance. It will draw negative attention to the industry. Pundits will start bringing up "the children" in no time and when that happens it could bring regs that affect us. I think e cigs can be advertised, but in a subtle way. Blu is trying to pull the old "Look at this cool actor guy with a cigarette in his mouth, you should smoke one too." card. It's in poor taste, and despite their wording in the ad, it will connect ecigs with regular cigs in non-user's minds.

So, it's greed and stupidity to advertise their product, and it would have been smarter to... what? Just hope people found out about them on their own? Or didn't know about them at all? As a marketing guy, you should know that not marketing is a very poor form of marketing.

It's just not realistic, and as far as marketing goes, it would generally be considered a bad idea to limit your sales like that. Most places want people finding out about their products so they'll buy them, and you're suggesting that merely letting people know they exist is stupid? I don't get it.

Blu's a cig-alike. They make their money from people who want something that looks and feels as much like a cigarette as possible, so that's exactly what their ad shoots for. It's actually spot-on for their market, if you ask me. It says "Hey, this thing's just like a cigarette, and to prove it we're going to have our stereotypical Marlboro man show you how there's no difference, except that it's not really a cigarette."

And hiding would just be bad. There's no way to move forward if someone doesn't take a step first. We can't win the battle of public opinion if people are so afraid of the result that they don't even want the public to know we exist.
 
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RosaJ

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So, it's greed and stupidity to advertise their product, and it would have been smarter to... what? Just hope people found out about them on their own? Or didn't know about them at all? As a marketing guy, you should know that not marketing is a very poor form of marketing.

It's just not realistic, and as far as marketing goes, it would generally be considered a bad idea to limit your sales like that. Most places want people finding out about their products so they'll buy them, and you're suggesting that merely letting people know they exist is stupid? I don't get it.

Blu's a cig-alike. They make their money from people who want something that looks and feels as much like a cigarette as possible, so that's exactly what their ad shoots for. It's actually spot-on for their market, if you ask me. It says "Hey, this thing's just like a cigarette, and to prove it we're going to have our stereotypical Marlboro man show you how there's no difference, except that it's not really a cigarette."

And hiding would just be bad. There's no way to move forward if someone doesn't take a step first. We can't win the battle of public opinion if people are so afraid of the result that they don't even want the public to know we exist.

Totally agree with you. If Blu and Njoy don't advertise, the majority of smokers would not even know there is a healthier alternative. Especially when I read thread upon thread of people being afraid to vape in public because it may be misconstrued as indulging in some illegal substance or that people would get put out because we're blowing plumes of vapor and they get offended.

BT has the money to invest in long term studies to prove ecigs are safe. They must see that ecigs are a viable source of revenue otherwise they wouldn't have invested in them. I don't believe that ecigs are going to be banned.

:vapor:
 

EddardinWinter

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I gotta say this about the topic. I do not see hiding and keeping quiet as a winner for the vaping industry. I find the premise that if we run ads that glamorize it, they are gonna work the children angle against us a laughable concept. They are already working that angle against us, and many others.

Here is a quote from the FDA website, check it out:

Q: What concerns does FDA have regarding electronic cigarettes?

A: FDA has not evaluated any e-cigarettes for safety or effectiveness. When FDA conducted limited laboratory studies of certain samples, FDA found significant quality issues that indicate that quality control processes used to manufacture these products are substandard or non-existent. FDA found that cartridges labeled as containing no nicotine contained nicotine and that three different electronic cigarette cartridges with the same label emitted a markedly different amount of nicotine with each puff. Experts have also raised concerns that the marketing of products such as e-cigarettes can increase nicotine addiction among young people and may lead kids to try other tobacco products. Visit FDA’s Electronic Cigarettes webpage for additional information.


Source E-Cigarettes: Questions and Answers

They play dirty pool with the facts and deliberately lie about ecigs already.

Another example:

As the safety and efficacy of e-cigarettes have not been fully studied, consumers of e-cigarette products currently have no way of knowing:


*whether e-cigarettes are safe for their intended use,
*how much nicotine or other potentially harmful chemicals are being inhaled during use, or
*if there are any benefits associated with using these products.

Additionally, it is not known if e-cigarettes may lead young people to try other tobacco products, including conventional cigarettes, which are known to cause disease and lead to premature death.


Source: Electronic Cigarettes (e-Cigarettes)

What kind of hogwash is that? What are they gonna do that is any worse? We have go to go on the offense guys, skulking in the shadows does not suit me one bit on this. I vape, and am damn proud of it!
 
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denali_41

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I gotta say this about the topic. I do not see hiding and keeping quiet as a winner for the vaping industry.

i totally agree with you on that statement,but the general mentality here is to not draw attention to us vapors,,but to sneak and hide it just like the druggies have been doing for many years

i will not hide what i am doing ,i am doing nothing wrong or illegal !!!!!!!
 

EddardinWinter

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i totally agree with you on that statement,but the general mentality here is to not draw attention to us vapors,,but to sneak and hide it just like the druggies have been doing for many years

i will not hide what i am doing ,i am doing nothing wrong or illegal !!!!!!!

Amen, brother! We must stand proudly and dare them to tell us we are doing something wrong! It is my decision, and no one has a right to interfere with my ability to vape, or a vendor from providing a product that is in demand! There can be no compromise or ground surrendered on this point.
 

mikejm

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Sure, why not an ad that mocks the FDA, lists all the ingredients like lead and arsenic which are cigarettes. Then talks about how the FDA lies about there being anti freeze in e-juice. And then a scathing review of the chemicals that the FDA approved for our food supply. A total all out attack against the FDA and everybody who works there. Then give the FDA the middle finger and then take a deep draw off a Blu. "Don't be a Nanny State Sheep, Vape Blu Cigs".
 

serenity21899

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Too far? Hell, I'd say not far enough. The more awareness we have from the general public, and the more vapers we have, the better our chances against the FDA.

I see a whole lot of lack of knowledge out there. If Blu makes people aware of the alternatives to smoking and other products to quitting, which it does, I think it is a good think. The only part of their ad is the smoke anywhere part, because as we all know that just isn't true.
 

73ckn797

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So I take it BT owns Blu?

Lorillard, a major cigarette company, call them Big Tobacco (BT), is the company behind BluCigs. Web site: Lorillard

This is from their site:
Code:
In April 2012, Lorillard acquired blu ecigs, the leading electronic cigarette company in the U.S.
 
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PRIMER

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But there is no ash.

Blue-Electronic-Cigs-B3.jpg

this alone had me ROTFL.
TV ads are for pussies anyways!
 

2coils

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It makes sense but makes me a bit sad. I think this whole vaping thing is a neat hobby that is just for us. Something that isn't the norm and is our thing. It's like how lowrider enthusiasts would feel if everyone on the road were sporting 13x7 daytons and juice.
Yea I get what you mean, But as long as the FDA doesnt go completely nuts with regulation, there will always be our tight knit community of hobbiests/enthusiasts. If I had to guess.... 90% of ecig users are not enthusiasts . I say let people know about these awesome products and save some lives. As long as I get to use all of my toys I am happy.
 
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Unc1987

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Blu is going to be the end of vaping legally. They are drawing too much attention from the public to vaping. They will be the only reason the FDA messes with ecigs. I can't go a day without seeing one of their commercials or seeing them in a gas station or mall. I hear they have a Super Bowl commercial this year. Something needs to be done.

Blu is owned by lorillard, the tobacco company that makes Newport. They have lots of money and have successfully taken on the FDA numerous times. IF there was a chance that vaping was to be banned then I don't think they would have recently bought blu and begun a massive ad campaign. Will they push for regulations and stifle competition, quite possibly, but I do have faith that vaping will continue to be around now that big tobacco has some vested interest. I bet big tobacco has also done lots of research on vapor and its contents as well, for better or for worse but this could all help us all
 
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