What we could also do, for starters, would be produce our own YouTube ...
Just like we would want to see aired on CBS.
It could include the people we want contributing.
The "KEY" would be making it PROFESSIONAL in appearance and content.
So ... it would have to be under the direction of CASAA.
If done well ... The video would go viral with in the e-cig community
and then spread to the public at large.
We could take the opportunity to embarrass the the hell out of the FDA,
BP, and all those organizations apposed to e-cigs and harm reduction.
We do Not need CBS to get the truth out there.
I don't know about the direction of the CASAA. Have you seen any videos produced and directed by them to know how professional they would be at making a video? Aren't they actually us anyway? They certainly don't have the spare money to hire a professional.
What you need is someone with a narrator voice and a good camera.
"E-cigarettes, are they safe?"
fade into kristin on a good camera with the CASAA title overlayed talking facts.
"But the FDA says
*insert FDA doo-doo here*."
fade to kristin correcting alphabet soup lies.
"Do e-cigs really work to get people to smoke fewer cigarettes or not smoke cigarettes at all?"
Fade in and out of about 10 few second clips of people with good cameras vlogging. Get a good cross section of experiences, not all saying the same thing, some who had to switch, some who maybe took it up as a rule beater and accidentally switched, some who switched but never plan on quitting, 0mg vapers and some who quit. Have them explain how quitting cigarettes went. Health benefits.
"Health benefits from vaping? But you're still getting nicotine."
Fade into a doctor or CASAA member or both correcting lies about nicotine without going overboard and sounding like a shill for BT.
"So why are all the cancer organizations against e-cigarettes? Why does the FDA keep trying to do their best to hinder their progress?"
Leave that unanswered. That way you don't come off sounding like a conspiracy theorist or a reporter doing cheap editing.
It would also be nice to get some public domain clips of the FDA making their statements so it wouldn't sound like you were only giving one side of the story.
The problem isn't "the CASAA has to produce it". The problem is someone who can edit without going too much or too little has to do it. And it would be a lot of work to go through and get useable sound bites from 10 vapers that said enough in the shortest time (probably need at least twice as many submissions) and then edit the whole thing down to a reasonable time.
You have less than 10 minutes on the internet, 3 minutes would be even better but that's a bit much to ask for something like this.