Lotus--the Judge has to make a determination based on the totality of the circumstances exactly what the "intended use" really is of an e-cig---not what is marketed, but rather what people are going to actually use them for. And we all for the most part, know that it is not to be able to smoke in a bar, rather it is to stop using harmful tobacco.
Sun
Wouldn't it be hard to determine? All claims are offered to suggest possible uses/benefits of a product, and any or all possible uses could be "intended uses" of a product, wouldn't they?
For instance, with the cheerios example,, someone could use cheerios as packing material, or as part of an arts and crafts project,,, the problem came in when the claim was made that it would lower cholesterol by a specific amount...
Each consumer could have a different intended use, and any or all of them could be valid.