As consumers, we have a right to expect a product to be as safe as possible. If it is designed as such, and adequate instructions and warnings are enclosed with the product, then the vendor has done their job. If we choose to ignore that information, then we have made that choice ..
The e-cig is touted as being a great way to quit analogs. Although the vendors are prohibited from using that, they don't need to since there are plenty of testimonials to be seen right here on ECF. So, the industry becomes known as a way to quit, and millions upon millions of folks think they have been thrown a lifeline since nothing else has worked for them. The lifeline is an electronic device that ends up being available in a great variety of styles, and a whole cottage industry grows up around vendors and tinkerers that try to improve the wheel and make some money off these millions of folks.
During this growth phase, no trade organization, no industry standards, no group is formed to test / evaluate / the electronic device. And many users, feel that intervention by Uncle Sam is uncalled for. Some envisioning a vast conspiracy of which the e-cig should not be allowed to become a part of .. and others that advocate "self-education" ..
Then, as time goes by, flaws in the current way of doing things start cropping up, and there is evidence that people are actually getting injured .. yet, very, very little, if anything, is put forth by the vendors that have and are profiting from this technology ..
And sadly, many of the most vocal advocates of no regulation are absent from this thread ..