Marlboro is giving out Juul coupons.

[AttyPops]

They've just had close to $13 Billion in investment. Somebody is sure they will survive and prosper.

Probably right, T.M. BUT....consider, it's a "cheap" way to destroy a market you want to own in the long-run too. If that even amounts to one year of tobacco industry profits, I'd be amazed. P.M. alone has about 6+ billion in profits per year.

juul purportedly had 75% market share. And now they have interest in the company PLUS the patents. Besides, they can help introduce juul x.0 and meet some new standard written into the new/next sets of PMTA.

This is all big-league corporate maneuvering. If you can't beat them, buy them. The brand-name alone is probably worth that, regardless of what new device they come out with. Name recognition. BT is amazingly astute with branding.

 

[Tabac man]

That's correct AttyPops. They will just pay up for certification, and adjust as necessary to get it. They will survive. And they will thrive because only Juul and the other BT pod sellers have the money to survive the forthcoming legislation, so out goes the majority of competition. Later will come the good news that vaping is good harm reduction and a good smoking cessation method. Won't matter. BT gets the cigarette sales, the vape sales and the Heat-not-Burn sales. It's fecking outstanding and Tony Soprano would be impressed.

 

[AttyPops]

Wall Street costs you, always.

 

[fiddleshe]

I wouldnt be surprised if BT isnt behind this lung disease business as a way to clear out the vaping market. Im not usually into conspiracy theories but it fits.

 

[stols001]

Like I say the Juuls are the cockroaches of the vaping world, they will be around long after all the other vapes are gone..... The only way to defeat them is to buy a lot of Smok product and sprinkle it around the vape nuke area and eventually, the Juuls will swarm the Smok products in search of MORE POWER and the Smok device will explode, taking out some Juuls.

Dystopian Future Thoughts, I call this brief summary.

Anna

 

[DarrenMG]

Marlboro has always known how to market.

I am not a marketing person, but yea, they know how to market. Ultimately it is the responsibility of the consumers to see it for what it is, but I can't fault their marketing team for having done the best job they could, or maybe what happened is...

"Hey you marketing people, I want a campaign that is good, but not too good, like you know, walk that fine line of promotion, while also appearing to be sincere health conscious members of society."

It's kind of like when you walk into a casino and you pass that sign, gamble responsibly. Have a problem with gambling? Call us at some #. Has anyone ever made that call? Once you pass the sign though, everything in the casino is there to encourage more gambling.

 

[DarrenMG]

Altria, is a business, with no moral conscious, but as a business entity, it is smart to hedge all bets.

Is that the way it should be? That is such a tough question on so many levels, there are no answers, just questions. My red side says good on them for being intelligent about their business. My blue side says, but there is a national matter of importance too, the cost on society, and the society Altrai operates within. Either way, there are costs to some and benefits to others.

 

[Smoke-fee]

My husband just opened a pack of Marlboros and there was a coupon for $10 off a Juul starter kit or device. WTH? I know they own 35% of Juul but to give out coupons in the cigarette pack just seems wrong. Anyone else hear of vaping coupons in cigarette packs?

 

[stols001]

Getting your anger out at BT?

LOL no I was still a happy go lucky smoker back then, teaching my 6 year old darts was FUN.

I think the campaign went away because there were too many "child oriented" offerings. While I don't consider a dart board particularly safe for a 6 year old, mine has always had good aim. (Ask me about the time I said yes to "Can I go kill a rabbit with my BB gun for dinner tonight?" story sometime. I was like, "Sweet, he'll be busy for HOURS and I will get things accomplished." But no. 20 minutes later excited kiddo like, holding a dead rabbit by the ears and he shot it through the EYE. So I was indeed busy: busy figuring out "Is this safe to eat at this time of year in the desert," and "Ooh, how do you effectively skin and gut a rabbit without wanting to die in the process," and "what do you do to make tough, desert rabbit even EDIBLE, " then "How do I get the smell of the last rabbit's meal (heh) out of the kitchen now?" It was a "yes'" that I regretted for LONG time.)

I was usually the one like accidentally hitting the light bulb which was quite far from the dart board and not really my "target" and then dealing with the resultant explosion.

So no hate here.

Anna

 

[dreamvaper]

give out coupons in the cigarette pack just seems wrong

It was a part of the 35% deal and these coupons were mentioned by the Juul's reps on the previous vape Expo.
They also claimed that every pack of Mrlbr will have a written suggestion to switch to juul or iqos - btw, can you take a pic of the pack if it's there?

And as much as I don't like juul after all harm they've done to the industry while going for the long $,
these coupons/statements on the cigarette packs that might help some smokers to switch is a Good thing without any doubts.

 

[f1vefour]

They are just on a campaign to clean up their image, I got this email yesterday:

 

[wetclay]

It was a part of the 35% deal and these coupons were mentioned by the Juul's reps on the previous vape Expo.
They also claimed that every pack of Mrlbr will have a written suggestion to switch to juul or iqos - btw, can you take a pic of the pack if it's there?

And as much as I don't like juul after all harm they've done to the industry while going for the long $,
these coupons/statements on the cigarette packs that might help some smokers to switch is a Good thing without any doubts.

And don't forget, a Juul can be the gateway to "proper" vaping for many.
They did a lot of harm, but also they helped many smokers quit and came up with saltnic.

 

[f1vefour]

and came up with saltnic.

This is actually part of the problem, with freebase nicotine it's like vaping fire if you try to vape 24+ MG, but with salts you can vape a much higher % which isn't a good idea. Nicotine is an addictive substance and dangerous at higher levels, at least with freebase there was a sane limit to how high you were willing to vape.

 

[Rossum]

This is actually part of the problem, with freebase nicotine it's like vaping fire if you try to vape 24+ MG, but with salts you can vape a much higher % which isn't a good idea. Nicotine is an addictive substance and dangerous at higher levels, at least with freebase there was a sane limit to how high you were willing to vape.

There are a number of people here for whom 24 was not enough. They needed 36 or even 50 to quit. I was an ultra-light smoker (Camel Turkish Silver) and needed 18 with occasional hits of 24. Then there's the fact that some of the early c-store products like NJoy used 48. Arbitrary limits on nic levels are not a good thing; they just prevent people from finding what works for them. FWIW, the same holds true of arbitrary limits on power (watts).

 

[wetclay]

This is actually part of the problem, with freebase nicotine it's like vaping fire if you try to vape 24+ MG, but with salts you can vape a much higher % which isn't a good idea. Nicotine is an addictive substance and dangerous at higher levels, at least with freebase there was a sane limit to how high you were willing to vape.

Like any innovation, it is helpful for some while not suitable for others. Even with salts, I can't go beyond a certain level. 30 is tops for me with 16-20 being my usual. With FB I use 9-12mg/ml. Sometimes I need more and that's when I use salts.
I have both FB and salts in my arsenal and use one or the other or mix them depending on what I want.

 

[DarrenMG]

Juul's biggest issue is what does it mean to do business in a world of open systems? That starts with refill your own pod with less expensive e-juice.

What I do find concerning is that the FDA seems to have sided with this extreme stance of we must validate the whole thing, end to end. Change out a coil, it's a whole new product.

Imagine if we did this with food. Yes you can buy chicken, and bell peppers, but what, you are mixing them in the same pot? That might make you a manufacturer, the FDA has to get involved and verify it is safe. I am being facetious, but that's how I read it when it comes e-cigs.

Juul, the company, would of course make more money if systems are closed, no refillable devices.

 

[Tabac man]

And very few eliquid makers.

 

[wetclay]

And one saltnic manufacturer, I'm afraid.
That patent was filed for a reason and covered almost all possible salts although they use only benzoate.

 

[Rossum]

Imagine if we did this with food. Yes you can buy chicken, and bell peppers, but what, you are mixing them in the same pot? That might make you a manufacturer, the FDA has to get involved and verify it is safe. I am being facetious, but that's how I read it when it comes e-cigs.

Provided you make your "tobacco products" purely for personal consumption, the FDA has no authority over them. Their authority is limited to tobacco products that are offered in commerce. Same with mixing chicken and bell peppers at home, the FDA has nothing to say about it. Of course if they prevent chicken or bell peppers from being offered in commerce, that could make it difficult to prepare your dish.

 

[f1vefour]

There are a number of people here for whom 24 was not enough. They needed 36 or even 50 to quit. I was an ultra-light smoker (Camel Turkish Silver) and needed 18 with occasional hits of 24. Then there's the fact that some of the early c-store products like NJoy used 48. Arbitrary limits on nic levels are not a good thing; they just prevent people from finding what works for them. FWIW, the same holds true of arbitrary limits on power (watts).

I guess, but I still think vaping 50mg nic salt is a bad idea on the whole.

You have to remember that people who never smoked, including a lot of young people started vaping using a Juul. They didn't create high mg nic salt for your described purpose, that was just a lucky side effect.