So, I'll make some attempt at gathering together some observations we've made, some hypotheses and some guesses. (As to why the coil is glowing from the middle.) One thing we've tried is firing a coil shape vs just a big ole "u" shape; the coil shape favors the center much more pronouncedly. This has been attributed to two things: (1) conservation of heat energy (which increases resistance and creates more heat energy, increasing resistance, etc.) as the heat given off by the coils affects the neighboring coils rather than just dissipating in the air . . .. . . . And (2) inductance (basically the formation of a magnetic field which stores energy . . . . coiled wires seem to like to do that). Another thing we noticed is that micro coils (much more coily shapes) seem to suffer from "hot-legs" less than do larger diameter / wider spaced coils. This really just goes back to the degree of coil shape present; however, it is pertinent to us RBA vapers. The other factor that folks have included is the "heat sink" factor. The posts of the atomizer are (relatively speaking) large masses of metal that can absorb a lot of heat energy from the legs of the wire. Even a wire, pulled taut between two alligator clips (delivering the electric current) will glow brightest in the middle; but the ratio of dark to glowing wire isn't as nice as when there's a tight coil in the middle. I wrote this all in one tight paragraph . . . . just to be annoying.