Could be. Culturally conditioned taste-buds.
I was born in Russia, and we ate liver as delicacy. Imaging my shock when I discovered that a lot of Americans absolutely despise it. So who knows...
shockingly yes, they think that taste good, i have had lets say marlboro or usa mix form over 50 places form china, not exagaerating, and out of 40 usa mix about 30 would make any man gag, and when you ask them to vape it in front of capera they do and really seem to like it, thats why i always said many place there have nasty flavoring but there BASE AND NIC when good is second to none.
also taste bud truly vary form country to country, in india they love curry but if oyu never had it before it might shock you or disgust you or you might love it, in china they eat buygs in that cutlure, so sometimes i really think they think the nasty flavored ojuice is actually tasty to them. lol