Your logo would be more compelling if it were easier to read. Right now the Sagewood Glass text is hard to distinguish from the background illustration. The overlapping words and images compete with each other for the attention of the audience. The dark orange letters are almost camouflaged.
Your current logo doesn't reflect who you really are. You and your partner make extraordinary art and you're developing a thoughtful, creative, and apparently successful business strategy. I know you're running a mom-and-pop operation, and it's charming that you have a sentimental attachment to your friend's design. But your logo shouldn't look homespun. It should be cleaner, more modern, more visually striking, and definitely more legible.
Having a strong logo is crucial. Potential customers will check out your logo and draw all kinds of inferences about your business. I think your existing logo might make them draw the wrong inferences, but that's because I've reviewed over a thousand posts in this
thread, so I have a better understanding of what you do. In an instant, the right logo can make your target think "these are cool creative artists who sell great products."
I don't know how to post my alternative logo design on the forum. Maybe someone here can help me out with that. Here's a link to the file:
https://docs.google.com/open?id=0BwB5UzAbbENwZ0ZNZXotX3dTd2c
I hope I'm not offending you with my criticism. In some ways, logos are art, and opinions about art are subjective. But there are also scientific principles of logo design. If you follow the rules, you get a better result.
I'm not trying to sell you anything. I just have fun designing logos. I've designed a logo for you because I'm impressed by your work and I want to help you become as successful as you deserve to be.
That's very kind of you and we'd certainly be happy to take a look, but we're honestly pretty satisfied with our logo as it is, and it was generously created by a dear friend of ours...
