hey bro, I'm the last guy you can call a fanboy, I actually really disliked the reo myself, didn't like the square box look, don't like the rough finish some of them have, don't like the colors and without going on too much, believe me I know how you feel.
I decided that I wanted to get into a bottom feed but refused to consider the reo so I bought a Vmod myself, and the Vmod def enlightened me to the joys of BF. yeah it too was a cheap pos but that's fine because it doesn't pretend to be anything other than it is, and even though it is a plastic toys r us looking construction it still did it's job and surprisingly lasted longer than I initially thought it would, I imagined it would fall apart in a week, but it didn't.
when my Vmod finally became more of a pita than I could deal with I just got to the point of saying screw it, I don't care wth it looks like, I'm going to get a reo just to have a decent quality bf vape
dude, let me tell you that as much as I disliked the reo in pictures and disliked the thought of it, after holding it in my hand and using it a bit that all melted away. I'm not going to go on like the fanboys saying it's the best thing since sliced bread and it's all I use now, because that's not the truth, but the truth is that it looks and feels much better in your hand than your imagining it would and in hand it has an almost industrial feel to it. I gotta admit that I'm a picky person and I winded up having to mod my reo to really suit me but after the fact of owning one my overall opinion of them has changed a lot.
my advice to you is, just get a reo. not because I'm a fanboy, but because this is the only way your going to really realize the difference between it and something like the Vmod. you waste $$ on stuff all the time but the reo will never be a waste, it'll be a realization that it's not as bad as you imagine it to be and you may even get to the point of really liking it, if not, you will at least get to the point of at least really liking it's functionality and practicality. trust me I resisted so long because I too really don't like the whole fan based push, goes against my nature, I don't want what everyone else wants, that alone put me off for a good long time, but the bottom line is that it really is a nice piece of equipment for what it is. it feels better in your hand than you can ever imagine it would and it's smaller than you imagine it to be and looks much better in person than it does on the internetz, just my 2 cents...
oh and the reason I think for the funky textured finish is that the mod is aluminum and aluminum is pretty soft, so the textured powdercoat makes the finish a bit more durable than alternatives but I still sanded mine down and brush finished it. after a while you can get to the point that it don't even matter how it looks, it matters more how it just works and is rock solid reliable. they are now really stepping up the mod to the point of better mechanics on the connection end and rob now can add the option of milling down the catch cup thingy so it can now accept any rebuildable BF atty. I'm running a dual coil cyclone on mine with dual adjustable air inlets and let me tell you the reo is the perfect compliment to this atty, it needs plenty of juice and the reo delivers, this combo just works so nice that even if it looked like a turd I'd still want to vape it, nothing matches it performance wise when I want a lot of thick rich flavorful vape, it's just a really kick ... vape