Fiddles, I understand. I liked the company, enjoyed the juice - and right now I'm just feeling betrayed, I guess. My gut instinct is that if "I" was a vendor, I would be reeling if I used diacetyl-containing flavorings. That.. well, that wasn't the reaction. I'm not saying that my reactions are always right, but I agree completely and whole-heartedly that this vendor needs to wake up and consider - just for one moment and publically - the concerns that have been raised, not whether they can offer a sale to newbies for damage control.