I agree with most people that if this is true and tobacco companies come up with their own branding of e-cigarettes, chances are they're going to milk the cash cow. Heck, chances are e-cigarettes are going to become a lot more expensive, yet somewhat cheaper than tobacco ( considering the prices now, the liquid must be near dirt cheap to produce in large quantities) . If I am still using PVs at this point, I'll probably just start making my own juice.