Big tabacco is in business nothing more, nothing less. And, surprise, so is everyone we are dealing with when we buy our stuff. What do they want? Volume. So their emphasis is going to be getting their stuff in front of the public and what you’ll see is companies (BT and others) finding ways to get our eyes on it. Njoy and Blu are the big players right now. Look at how Njoy has repacked themselves and followed a model of disposables first. Here’s another hint, their CEO came out of big tobacco. It’s no small coincidence that Blu’s best product is their disposable. Repeat customers via kits and such are secondary but it is a consideration. Retail, impulse buying. That’s what they’ll work on. The energy drink is the model. First it was only in convenience stores and now it is in grocery stores. That’s the target. When the other BT players jump in, distribution is what they are going to go after.
Regulation is inevitable starting with the age of the buyers. No kids. To me, that’s of no consequence. Next I think will be the quality of the juices. The FDA did one check, found something, and that report is quoted and referred to (directly or indirectly) in the USA and around the world. It doesn’t matter the report is disputed. It exists and will be the starting point of arguments and laws for a long time to come.
We who use this forum are still the minority of folks who vape. Most start with the disposables. The kits like Blu sells are problematic because they steal shelf space from other products. From what I read cigars are taking the hit on the shelves. The internet marketplace will likely have a shakeout over the next few years.
My crystal ball predicts the ecig minis are where the push is going to come from as the big players come along. The tanks, etc. are a niche market and that market percentage will shink as the product matures. If vaping becomes main stream perhaps more products like JC’s Vea will emerge. The big boys will have to compete so I suspect we will see a continuing of improvement in the equipment. But they aren’t going to do any more than they have to to keep us buying. The model that concerns me is cigarettes themselves. See how many brands have emerged with lesser quality tobacco so that the price point can be lowered. Then, when the market is established, prices will climb again. Think Basic.