Blu has gone too far.
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Also keep in mind that business people are watching these ads to procure their acceptability too. Next time a vaper comes into his restaurant he already knows it's OK because he saw the BLU commercial say so.
Part of good marketing is not only creating 'demand', but 'acceptability' too, esp. when hampered by local Gov't councils, anti-smoking lobbies, etc. who would rather see it banned. BLU ads influence most everyone.
Secondly vaping is not illegal in most jurisdictions. BLU has no control over political nutjobs passing insane bylaws.
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Hiding the fact that were vaping like a little kid hiding behind the house because hes done something wrong isnt the answer either.
I'm assuming there is a wide space between being in people's faces and skulking off into the corner.
And I'm also assuming that extreme actions are not what wins the public over.
I do, however, LOVE the idea of the anti-FDA commercial.
It is so overdue.
And I'm also assuming that extreme actions are not what wins the public over.
I do, however, LOVE the idea of the anti-FDA commercial.
It is so overdue.
For me, the biggest issue the Pro Vaping Camp has faced is that the FDA was not forced to redact their original statements and guidance on e-cigs. Those statements/guides have been misused for too long by the Anti Vaping Camps. More's the pity that the ensuing court case with NJoy and Exponent's findings were not publicized or promoted but continued to be overlooked/ ignored by those who still tout the FDA's misinformation.
Even today when they know better, government agencies and quangos still use this outdated claptrap. And it this outdated claptrap that has caused us the most harm.
Even today when they know better, government agencies and quangos still use this outdated claptrap. And it this outdated claptrap that has caused us the most harm.
I don't think Blu is gonna "ruin" vaping. If anything, I wish I had seen something like this years ago, that much sooner for me to "Rise from the Ashes" lol.
Look, Lorrillard is Big Tobacco, and I seriously doubt they bought Blu looking to lose money. The demise of the smokes is on the wall here in the US. Smoking is being regulated out of existence, and I think they BT, see the writing on the wall.
In my opinion for now "the enemy of my enemy is my friend" meaning I don't agree with BT, however if they are gonna take on the FDA they have bigger pockets than I do, so I am for them getting vaping more mainstream. I don't want them to have a monopoly, and I don't see that happening either. Blu isn't the only cig-a-like on the market, and they do have competition.
They want to start advertising on the cartoon channel, then that is a problem, or if they do a promo on Sesame Street.
At least their ad is mildly humorous. I can't stand the "feminine product" ads, or the pos-t-vac ones. Try explaining those ones to a room of preschoolers.
Look, Lorrillard is Big Tobacco, and I seriously doubt they bought Blu looking to lose money. The demise of the smokes is on the wall here in the US. Smoking is being regulated out of existence, and I think they BT, see the writing on the wall.
In my opinion for now "the enemy of my enemy is my friend" meaning I don't agree with BT, however if they are gonna take on the FDA they have bigger pockets than I do, so I am for them getting vaping more mainstream. I don't want them to have a monopoly, and I don't see that happening either. Blu isn't the only cig-a-like on the market, and they do have competition.
They want to start advertising on the cartoon channel, then that is a problem, or if they do a promo on Sesame Street.
At least their ad is mildly humorous. I can't stand the "feminine product" ads, or the pos-t-vac ones. Try explaining those ones to a room of preschoolers.
Everyone should subscribe to the legislation and news forums to keep up on things regarding regulation, etc. All the top people in our industry are posting and/or represented there. Become informed and join CASAA (even donate, if you can ).
The more of us that are informed, the better we can represent our cause to those that need to be educated and persuaded!
). The more of us that are informed, the better we can represent our cause to those that need to be educated and persuaded!
Advertising can increase the acceptance level of the public through knowledge of what vaping is, how it works, and by spreading the fact that it is safer by magnitudes than smoking cigarettes. I look at Blu as an injection of facts to increase public knowledge.
I have yet to have someone who asks me about my ecig express disdain after I explain what it is and how it works. Usually they tell me they are going to explain it to their relative who's tried to quit and failed. I give them a vendor card and the ECF website address and tell them to go to the website and read about it. It's mostly positive.
I have one relative who kept asking me, "When you going to quit that antifreeze thing?" Once I got him aside and explained the truth, his eyes brightened and he realized that ecigs were being propagandized.
I have yet to have someone who asks me about my ecig express disdain after I explain what it is and how it works. Usually they tell me they are going to explain it to their relative who's tried to quit and failed. I give them a vendor card and the ECF website address and tell them to go to the website and read about it. It's mostly positive.
I have one relative who kept asking me, "When you going to quit that antifreeze thing?" Once I got him aside and explained the truth, his eyes brightened and he realized that ecigs were being propagandized.
Anything that can be said about this post has been said...I just couldn't stop laughing at the absurdity of the original post. "...gone too far"? Because they're advertising their vaping product to make people aware of a safer alternative to smoking? If it weren't for their commercials, I wouldn't have started vaping and i'd still be smoking cigarettes on a daily basis. Just absurd.
Alright, now get over here and clean my keyboard off. You just made me spit out my coffee. LOL
I was going to say the same thing.
I would probably seriously pee my pants. Where's that picture of Katherine Heigl showing hers off? She could be their spokesperson.
I think any ecig advertising on main stream media is a good thing. What's the first thing a consumer does these days when they see a product they're interested in? They Google it. What pops up when you start typing "ecig" into Google? This site. Maybe those commercials send someone out to the gas station to buy a Blu kit. That's awesome, regardless of who's pocket the money is going to, one less person is using analogs. But more than likely, they're ending up here. Where they're being educated. Knowledge is power and there is strength in numbers.
Opening beach scene...
Ny now you have probably heard of the electronic cigarette. What you may not know about are the FDA's attempts to regulate or ban the electronic cigarette. We here at Blu think the FDA sucks and is full of crap....
Ny now you have probably heard of the electronic cigarette. What you may not know about are the FDA's attempts to regulate or ban the electronic cigarette. We here at Blu think the FDA sucks and is full of crap....
...so if it's civil war they want, it's civil war they'll get. Who's side are you on, Thomas Jefferson's or the FDA? It's time to take a stand. Don't be a nanny state sheep. Stand out from the herd, an rise from the ashes.
You know, it might be possible to do a YouTube kind of thing mocking them relentlessly. I know a guy who does that sort of deal....hmmm.
I say we dig up some dirt in their personal lives and get that stuff out there. Total war.
A "who is the FDA anyway" campaign.
A "who is the FDA anyway" campaign.
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I know one thing. Aspartame causes birth defects and is a carcinogen, sugar does neither. This agency is worthless and should be smashed.
They are flunkies and deserve to have their funding whittled down to nothing. Worthless and wasteful. Garbage.
They are flunkies and deserve to have their funding whittled down to nothing. Worthless and wasteful. Garbage.
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You are going to try to say that their isn't a kid in the country that hasn't seen that add? It will shut vaping down just like smoking adds have done with cigarettes ........... here comes the "sin tax", and the "we gotta do something" syndrome.
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You advocate no Governmental oversight on anything .. ?? Really .. ??
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