Just tried cellucotton for the first time today courtesy of a member who was nice enough to send some all the way from New York to Hawaii. I have to say, I'm pretty impressed. The flavor comes out very clean and there doesn't seem to be a break in period. Following the suggestions of others, I pulled as much as I could through the coil without distorting it, and the juice still wicks perfectly. It's really absorbent and holds much more juice compared to cotton and you can use more of it without choking the coils. All in all this stuff is awesome. I love my organic cotton, but cellucotton takes the cake.